Mastering Services Marketing | Strategies for Success in a Service-Driven Economy
in Customer & Channel Relationship ManagementWhat you will learn?
In-depth knowledge of the 7Ps of services marketing.
Practical strategies for building a strong service brand and designing effective service products.
Insights into pricing strategies, promotional techniques, and distribution channels for services.
Skills to achieve service excellence and customer satisfaction
About this course
About this Course
This comprehensive self-paced course covers the core concepts and strategies in services marketing. Learn how to effectively market services, build strong brands, and implement pricing, promotional, and service excellence strategies to drive business growth.
Course Overview
• Duration: 6 Weeks
• Mode: Online, self-paced with lifetime access
• Support: 24/7 email and chat assistance
• Certification: Recognized by industry leaders
Course Curriculum & Modules
Week 1: Fundamentals of Services Marketing
Week 2: Service Product & Branding
Week 3: Price & Promotion of Services
Week 4: Place & Process Decisions
Week 5: People & Physical Evidence
Week 6: Service Excellence
What You Will Learn
• In-depth knowledge of the 7Ps of services marketing.
• Practical strategies for building a strong service brand and designing effective service products.
• Insights into pricing strategies, promotional techniques, and distribution channels for services.
• Skills to achieve service excellence and customer satisfaction.
Learning Objectives
• Develop a strong understanding of services marketing principles.
• Learn to create effective service brands and implement pricing and promotional strategies.
• Understand the importance of process optimization and service delivery in enhancing customer experience.
• Master strategies for achieving service excellence and customer loyalty.
Course Features & Benefits
• Interactive content and real-world case studies.
• Lifetime access to course materials, updates, and community group.
• Practical exercises and assignments to reinforce learning.
• Global recognition for the services marketing certification.
• Comprehensive support and guidance throughout the course.
Who This Course is For
• Marketing professionals and business owners in the service industry.
• Managers and team leads in customer-facing roles.
• Aspiring marketers and service providers looking to enhance their skills.
• Professionals interested in branding, pricing, and customer experience.
Skills Covered
• Branding and differentiation strategies for services.
• Effective pricing and promotion techniques for services.
• Knowledge of service product design and delivery.
• Process management and conflict resolution in services marketing.
• How to achieve service excellence and customer retention.
Special Benefits to Students for Enrolling Now
• Exclusive discounts for early registrants.
• Bonus materials and extra resources on advanced topics.
• Access to a private community for networking and learning.
• Priority support and personalized feedback from instructors.
Exclusive Complimentary Benefit: One-on-One Expert Interaction
• Personalized mentorship with industry experts.
• Discuss real-world challenges and strategies with our experienced trainers.
• Receive feedback and guidance on applying learned concepts in your business.
Course Certificate
• Earn a recognized certificate upon completion, showcasing your services marketing expertise.
• Add this certificate to your resume or LinkedIn profile to enhance career prospects.
• Demonstrate your proficiency in service marketing strategies to employers.
Books & References
• Services Marketing by Christopher Lovelock
• The Service-Dominant Logic of Marketing by Stephen L. Vargo
• Managing Service Excellence by K. Kumar and S. Shah
• Services Marketing: People, Technology, Strategy by Jochen Wirtz
Indian Companies Hiring with These Certifications and Skillsets
• Tata Consultancy Services (TCS) – Service marketing, client-facing roles.
• Infosys – Marketing and customer relationship management.
• HCL Technologies – Service product management and marketing.
• Wipro – Service branding, promotion, and delivery.
• Flipkart – E-commerce services and customer experience management.
• Swiggy & Zomato – Service excellence and marketing in food delivery.
This self-paced course is designed to equip you with the skills and strategies needed to excel in services marketing.
Suggested by top companies
Top companies suggest this course to their employees and staff.
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Comments (0)
The spectrum of services is remarkably diverse. As consumers, we continue to add services to make our lives simpler, productive and more enjoyable. Be it banking, healthcare, hospitality, airline, communication and connections. One way or the other, we consume and experience a variety of services everyday.
New services are being launched regularly. Many of them have transformed the industries and the economies. This course aims to equip learners to understand the opportunities and challenges in marketing and managing services.
You will understand about the characteristics of services and their implications on conceptualization, design, and delivery. You will also get to understand the need for coordinated organizational effort through marketing, human resources and operations in delivering superior service.
Drawing on research and examples from successful businesses, this course will equip learners with frameworks and models that can be applied in a variety of service contexts.
The discussions in the course will revolve around the fundamental concepts of services marketing and best practices across industries and business models.
